Website Design

Website loading speed

Loading Speed

A site can be sleek, sexy yet still cost you customers. Most small-business sites are handsome and idle. They load slowly and bury all useful functionality. Google’s own research puts it bluntly: 53% of mobile visitors abandon a page that takes over three seconds to load (Google/SOASTA, 2017).

Half your traffic, gone, before a word of yours gets read. Which is crazy, people don’t want to wait 3 seconds? Regardless of how you feel about that, it’s real and it’s costly. And that’s why we ensure that the site we built for you, will absolutely not suffer from shitty loading speeds, they’re fast and they’re responsive.

Google search result on enquiry behaviour

As you can see, the following forms of conversion are becoming obsolete: Contact Forms, Phoning to book (which makes sense considering how interaction avoiding the younger generation has become), Email Widgets etc.

As such, our sites are accommodating for these fast-movers, by having a built-in step by step approach that ensures the impatient user clicks through, doesn’t get overwhelmed and ends up with a booking, an appointment, a quote or equivalent. Not everyone can, or wants to phone up a business during the day.

Impatience

Whether in the real world, or in the digital world: Society’s patience is becoming increasingly thinner. Both for a slow website and for slow timeframes. When someone has the time to research something they want, they want to be able to act on that instantly.

You can clearly see the implications of it when people are actually using your site to enquire. We’re not going to say anything, but let the Google results speak for themselves.

Google search result on booking behaviour
AI-generated website comparison

Oh well maybe I can just make an AI generated website?

You can, and most agencies are…but you’ll only stand to fucking suffer.

Almost half of Google users click off of websites due to them identifying AI slop. And while you may pick up on it, the emerging generation of 20-30 year olds with money to spend on making their lives easier, they certainly can. The first sign of AI crap, and they’ll hop right off your site. Everybody is beginning to hate the AI sloppification of the internet. (#STOP THE SLOP).

A website should be trustworthy. It should showcase your work, your services, your ethos, and also allow the browser to continue into your world. The site that you’ll get from us, will do all that with no AI crap.

What’s included

We build from nothing, so it’s unique to you rather than a theme you share with ten thousand other businesses.

Starter
£479 build cost (or £39/month exc management)
  • Up to 4 pages
  • Human-written copywriting
  • Basic groundwork to keep Google happy
  • Mobile-friendly and fast loading
Growth
£979 build (or £82/month exc management)
  • Up to 10 pages
  • Everything in Starter
  • Location pages including geotagging
  • Regular posts
Expansion
Build and management fees subject to quotation
  • Beyond 10 pages
  • Anything you want (within reason ofc)

Every build includes a dashboard showing your traffic and conversions, a contact form, a sitemap, and psychology-led landing pages. Take the build upfront or spread it monthly.

Management fees are as follows:

  • Starter, £50/month
  • Growth, £100/month
  • Expansion, subject to quotation
Explore

Pairs well with

Your digital presence should be

Your Strongest Commercial Asset