Every business has a list of old customers and ‘almost customers’ in cold enquiries. This is (usually) a long list upon which everyone was, at one point, interested in your service. As in the name, ‘Database reactivation’ involves taking the time to go through this master list, tending the embers of old business back into life.
A well-built win-back sequence converts around 10% of the people it reaches (industry win-back benchmarks, 2026). Doesn’t sound like much, until you run it against a real list.
Say you’ve got 500 old contacts sitting in a spreadsheet doing nothing. Automated sequences are opening at 29% to 42%, and the sharp ones push past 57%. Somewhere between 10% and 30% of a lapsed segment can be coaxed back into buying or booking. On that 500, you’re looking at 50-odd jobs from people who cost you nothing to reach.
A well thought reactivation campaign can conjure business from where there was none.
Astutely assumed though, not all campaigns are well-done.
Rudimentarily working through every number on this list, taking the time to text each one by one is almost certainly going to fare differently to a targeted, industry-specific campaign, utilising sharp incentives with a personalised offer per person.
Our astute reader will also see the former example has been painted as a metaphorical ‘you’. The latter an ‘us’, the professionals. This is our day-job, so you can do your day-job.
Leaving this work to us means only becoming involved when one of these people becomes a real customer; and getting results this side of Christmas.
We work together to compile the list from old enquiries and old business. We tailor an offer(s) for the people on the list.
Then you hand the list over to us.
We clean up your existing list and run it via a multi-stage automated sequence which we’ve prepared using lessons gained from doing this manually over the years. It does the reaching out, nurturing, and is overseen every step of the way by Sauron’s watchful eye.
Then we hand clients over to you.
